+44 (0) 20 8773 8111 conference@ppma.co.uk


Brian Holliday

Brian Holliday

Managing Director for Siemens Digital factory

Automation & The Digital Smart Factory

Brian Holliday is a member of the Executive Management Board of Siemens plc and Managing Director for Siemens Digital Factory, which serves the manufacturing and infrastructure sectors. He is also Chairman of Siemens Industry Software UK.

He is a supervisory board member for the High Value Manufacturing Catapult in addition to being a main board member for EEF, the Manufacturers’ Organisation.

A Chartered Engineer and Fellow of the Institution of Engineering and Technology, Brian started his career with Texas Instruments and went on to read Computer Systems at Cardiff University before joining Siemens, the global leader in electrification, automation and digitalisation in 1993.

He attained his Executive MBA at Manchester Business School in 2000 and in 2014 became a graduate of the CBI’s Executive Leadership Programme.

David Atkinson

David Atkinson

UK Head of Manufacturing, SME & MC - Commercial Banking – Lloyds Banking Group

Support SMEs with the future of British Manufacturing

David has over 30 years’ experience in the banking industry.  He joined Lloyds Banking Group in 1988 and has since held various client relationship management and senior leadership roles within the organisation.

Before being appointed to lead the SME & Mid-Corporate Manufacturing Sector across the UK in 2014, David was a Regional Director for the Commercial Banking division where he led a team of managers supporting around 13,000 commercial clients across a wide variety of business sectors.

He was also previously Chairman of the Banking & Finance Committee for the Gloucestershire LEP during his time working in the South West Region.  He also now sits on a number of committees and advisory boards linked to various sector manufacturing and engineering initiatives.


Rhys Herbert

Rhys Herbert

Senior Economist, Lloyds Banking Group

Implications for industry in the global and UK economy

Rhys Herbert is a Senior Economist in the Research Department of Lloyds Bank Commercial Banking. He is responsible for analysing and forecasting trends in the UK and other major economies, with a special interest in the manufacturing sector. Rhys joined Lloyds Bank in January 2011. Prior to this, he worked at the economic consultancy Oxford Economics where he headed up its industry forecasting service. He has also worked at the Office for National Statistics, Prudential Assurance Corporation, Credit Lyonnais Bank and the National Institute of Economic and Social Research. Rhys has a MSc in Economics from the University of London. 

Marc Hogan

Marc Hogan

Established sales & marketing professional

Funny Business

From an ex-sales and marketing professional with over 14 years’ experience to a stand-up comedian in less than nine months. Marc fuses psychology, common sense, and humour with real life business examples and tales from the comedy circuit to highlight what comedy taught him about business & what business taught him about comedy. Marc’s keynotes inspire audiences to seek out opportunities, tackle challenges, plus improve their communication and influencing skills.

Gordon Crichton

Gordon Crichton

Director, MAI Institute of Purchasing & Innovation Management

How suppliers become a real source of value creation?

Gordon studied Electronic Engineering at Manchester University, before starting his career at Plessey in the UK.

He later moved to ITT, before joining Ericsson; and later moving to Sony, where he became Global Purchasing Director for Consumer Goods.

Gordon was then appointed Director of post-Graduate Institute, Institut du Management de l’Achat International (MAI), which he still holds today.  It provides specialist activities in purchasing and innovation management to young professionals to multinationals essentially throughout Europe.

Over the past 10 years, MAI has worked directly with senior management and offers management support to L’Oréal, Danone, Chanel, LVMH, Mondelez, Carlsberg, Reckitt Benckiser, Sanofi, Mars, Johnson and Johnson, Faurecia, Airbus.

More recently, Gordon’s activities have been dedicated to developing and implementing ‘Management of Change’ programmes for major multinationals; particularly concerning building strategic supplier relationships and innovation capture initiatives with suppliers.

Gordon lectures at Ecole Centrale Paris and also lectures on advanced management programmes at Insead at Fontainbleau.

He is currently leading research programmes focussing on “The impact of innovation and change management on Sustainable Value Creation” and “Developing a Make-it-happen-now attitude”

Uwe Keiter

Uwe Keiter

Director, Business Development Consumer Goods, LENZE

PackML (Packaging Machine Language)

Uwe Keiter is Director of Business Development Consumer Goods Industry at Lenze.

Since graduating as an electrical engineer with a focus in automation technology, Uwe and now has over 25 years’ experience in various sales roles at Schneider Electric, B&R Industrial Automation and Lenze.

He spent more than 15 years in key account management and business development in the consumer goods industry segment.

Currently, Uwe is leading the end-user Business Development team within Lenze’s global sales operation.

In addition, Uwe is also an active member of OMAC, the organization for Machine Automation and Control (www.omac.org).  

In more recent times, he has taken on the role as Chairman of OMAC Packaging Workgroup, to help maximize the business value of packaging machinery by improving automation guidelines and standards.

Charles Lee

Charles Lee

CL Management Consultancy

What is a contract: negotiations, agreements, terms & conditions – keeping it simple… or not!

Negotiating Contracts, Agreements, Terms & Conditions – Keeping it simple… or not! – Using standard formats – Suppliers & Customers

CL Management Consultancy Ltd. is the gateway to Charles Lee’s 30+ years of actual “hands-on”​ business experience, 20 of which was as MD of a medium sized UK engineering and manufacturing company serving world-class customers globally.
Charles offers clients practical assistance in their continual challenge to develop, improve and manage their business.  General areas of advice include Leadership, Management, Marketing, Sales, Key Account Management, Manufacturing and Customer Service.  He strongly promotes the importance and business benefits of Ethical and Sustainable Trading and advises clients on how to develop and implement policies on Corporate Social Responsibility.
Patrick Lake

Patrick Lake

Managing Director - Driving Performance Ltd

Understanding and capitalising from the potential of Gen X, Millennials and Gen Z employees now and in the future

I’ve been in the automotive industry for over 30 years of which 16 years have been at ‘Head of Business’ level for Audi and Jaguar Land Rover. During this period I have been responsible for managing high volume retail organisations employing 50 – 90 employees at each Retailer.

I graduated in July 2018 at Loughborough University after completing a three-year post-graduate Master’s degree course in Strategic Dealership Management. The course included: Leading Strategic Change, Retail Marketing Strategy, Financial Management as well as Strategic Human Resource Management.

I have recently studied the subject of multi-generation employees and how to adapt to their various traits within the workplace.

I now run my own consultancy business which specialises in assisting companies improve their performance though stronger processes as well as gaining the maximum benefit from their employees.

Antoinette Devine

Antoinette Devine

Packaging Consultant

The pros and cons of going plastic-free for packaging from a sustainability perspective

Antoinette has been a packaging professional for over 30 years. During this time, she has gained a wealth of experience in the areas of beverage packing, pharmaceuticals; both ethical and OTC cosmetics and toiletries, specialising in packaging sustainability, carbon footprint calculation, innovation process development, general packaging development and general project management.

As an active member of the UK Institute of packaging, Antoinette is experienced in the workings of ISO & BSI and was a member of TC76 and a UK expert for the ISO Packaging & The Environment Standards. She is also an online tutor and serves on the examination assessment board.

Tom Crawford

Tom Crawford

Head of engineering at Lucozade Ribena Suntory

Teamwork and growth mindset in successful manufacturing

Tom began his apprenticeship as an electrical engineer in marine engineering prior to moving into FMCG in 2001. Over the past 18 years, he has worked for Ginsters – a division of Samworth Brothers and Tulip Ltd. – before taking up his current role at Lucozade Ribena Suntory in October 2015.

During his career in FMCG, Tom has held a number of roles in both operational engineering and project management, delivering significant improvements in OEE and output across many diverse areas of business. Although his roles would traditionally be associated with machinery, Tom passionately believes that investment in people is the key element to any successful business.

Elisabeth Olafsdottir

Elisabeth Olafsdottir

AI Specialist

The Impact of Evolutionary AI

Lisa has over 26 years of experience in the IT industry and leads AI Transformation as Director of AI and Analytics as Cognizant, a global systems integrator and consulting firm.

Previously, Lisa has worked for a number of blue chip companies, including Microsoft where she led the AI, analytics, IoT and BI businesses on Azure.

She has significant experience in advising businesses across all industries on all aspects of analytics, BI, AI and IoT in terms of technology, people and processes for successful adoption.

Lisa holds an honours degree in computer science and is chairman of the data science board for the University of Bristol as an external advisor. She has driven internal change in organisations and enjoys coaching and mentoring early in career. She is a passionate about advocating STEM subjects and encouraging young minds to pursue a career in mathematics and the sciences.

Contact:  Chris Jordan | T: +44 (0)20 8773 5512 | E: conference@ppma.co.uk

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